Did we get you with that title? After all, it’s a big question. Thankfully, we don’t intend to try and list all of the reasons for all of the different types of giving that gets done these days. Instead, we thought we’d tell you why we recently decided to donate money to a local charity instead of running a traditional business promotion.

This weekend marked the 12th annual True/False Film Fest, a Columbia staple since its inception in 2003. It’s hard to believe how much it’s grown – from nearly 6,500 ticket sales in 2004 to a projected 45,000 this year!

While 60 degrees might be a little too warm to be called “Polar,” the water was definitely cold enough to shock the system, as our seven Plungers can attest to.