Call Accounting
By: Carson Coffman
How much do you know about your company's phone usage? Most companies get a bill with limited details- call durations and price. No real helpful data.
About four years ago we recognized this need as we were helping customers determine how many phone lines they required. We would call them back on the same day with a recommendation and they were blown away with the timeliness.
It usually sounds like “when I tried to get this from my old telephone company it took six months and I couldn’t understand the report. Oh, and it was printed on dot matrix paper!”
We realized that not only could we provide busy reports to customers to determine how many lines they really needed, but also reports that would sort their calls, both outbound and inbound, by the calling area, call number, state, duration, number called, etc.
As an example, imagine if you owned a plumbing company and you were trying to decide if you should use billboards or the yellow pages. You could place a unique phone number in both places and then at the end of each month see how many calls came in through each advertising method. It also works well for companies that serve various geographic markets and want to see which markets produce the most sales, service, or miscellaneous calls.
If you saw enough demand in one area or neighborhood it might help you decide where your next ads need to be. Many companies like the ability to see time of day as well. By knowing your call volume throughout the day hiring and staffing decisions can be better managed.
You would be surprised how much you can learn about your business based on where it is calling, and who is calling you. Give us a call to find out more.