Social Media is an important tool in establishing customer relationships and attracting new leads, and you'd be hard-pressed to find a successful business not utilizing them. The booming popularity of sites like Facebook, Pinterest, and Twitter have revolutionized marketing and offered new opportunities for building a brand personality and presence.

With so many outlets in a constantly changing environment, it can be difficult to stay current. Here are some basic tips for any business trying to market their company with social media:

Schedule postings- Tools like Hootsuite.com allow businesses to schedule multiple social media postings and track the results of them through analytics. The downside is that posting through Hootsuite has limited the tracking available on Facebook posts.

Keep up with new tools- Recently, Facebook has added a timed posting option to their Pages features, allowing social media managers to schedule postings through Facebook for better analytical tracking. This feature also includes the ability to backdate posts, so businesses can mark important dates within their businesses timeline.

Use multiple outlets- Different networks have different users. It’s important to utilize Pinterest, Twitter, and Facebook for different purposes and to reach different markets.  Pinterest acts as a photo bulletin board and can be used to promote anything that has a photo associated with it. You can learn more about Pinterest in our recent blog post.