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Step into the Marketing Gladiator realm with Allie Schomaker

She’s been hailed as a “marketing gladiator” so it’s no wonder we named Allie Schomaker as July’s You-Make-the-Difference winner.

Allie’s been with Socket’s marketing department for the past seven years. She helps plan and implement campaigns, oversees Socket’s customer communications and works on various other marketing projects.

You'll never need a mouse or crack your screen again

What are “Enhanced Campaigns”? And why is Google auto-upgrading me?

Google’s offering new features to its popular AdWords tool with the addition of Enhanced Campaigns. These enhancements were announced in February, and July 22nd, 2013 was the official rollout date that Google announced as the day they would update all campaigns that had not been updated manually. In our latest installment, we’ll tell you what’s new and what you need to know about upgrading your current campaigns.

Let’s start with why Google decided to make these changes. Google’s goal is “to make it easier for advertisers to promote marketing messages based on people’s context,” according to the company.