Web tracking is a method of collecting data and information about users. Every time you browse, tracking looks at the websites you visit, how long you stay, the things you click on, etc. It might sound scary, but it can be beneficial to help tailor your online experience.

If you’re not using the internet to build your business, you are definitely missing out on a world of possibilities. Why? Simply put, your potential customers and clients are online, so you should be too.