If you've ever received a postcard or letter from Socket at your home or business, you're probably aware that direct mail is one of the ways we spread the word about our services to potential customers.
 
Today, Allie Schomaker from Socket's marketing department will be speaking to the Capitol City Postal Customer Council (PCC) in Jefferson City about why we use direct mail to reach new customers, what goes into a campaign and how we measure results to make sure we're seeing a return on our investment.
 
We're looking forward to the event (we were also told there would be hamburgers and hot dogs).
 
The PCC aims to connect representatives of the U.S. Postal Service with businesses who use mail services to reach new or existing customers. Socket is proud to partner with them.